Google Voice Secrets

You'll be amazed by what you can do... 

Improve Your Address Book, Part II - The Apology.

Good News and Bad News.  The Good News is that the Google Voice address book has gotten smarter (i.e. more useful).  The Bad News is that our suggestions from our October 18th article will now break things.

In that article, GVS showed you how to label phone numbers and how to remind yourself of phone numbers that spelled things out.

What’s changed?  Google Voice now dials the letters that are stored as part of phone number entries.  Overall, this is a big improvement.  It answers one of the issues raised in our October 18th article – you can now directly store and use phone numbers as alpha-numeric strings.  You still have your choice of punctuation options (Parentheses, Dashes, Spaces, Brackets, etc.).  Here are three examples of the new way to do things:

Remember those classic sitcoms?

This isn’t a secret - Leo has given out his Google Voice number during TWiT before.

  instead of 

The Notes are mostly redundant in this case, but still might be handy if you ever have to talk someone through a phone number over the phone.

Considering how many friends that I’ve talked into getting phone numbers that spell something out, I actually look forward to cleaning up my address book.

Unfortunately, it doesn’t help with the other issue – adding descriptive labels to each phone number.  This is especially surprising since Google Voice lets you label your own phone numbers, so instead of two “Work” phone numbers you can label one as “Day Job” and the other one as “Night Job”, etc.  Remember our Busy Kid example:

This doesn’t work anymore!

Here are two less elegant ways to get the same functionality today:

(Yes, GVS realizes that all of its readers would have figured out this one themselves – We’re just putting this here for the sake of completeness.)

It’s still surprising to me that Google Voice gives you the option of labeling other people’s phone numbers as “Home Fax” and “Work Fax”, but doesn’t offer an option for “Google Voice”.  (The best that you can do is label their Google Voice number as “Other”.)  Why is this important?  Because many Google Voice subscribers don’t always use Google Voice for every outgoing call that they make, you still want to have all of their phone numbers in your address book so that Google Voice can match up their incoming calls correctly.  (You also don’t ever want to willingly become dependent on any one system:  Save all of their phone numbers in Google Voice and periodically export all of your Google Voice address book to a file that you store somewhere “in the cloud”, as well as on your own computer or USB backup drive.  Something could go wrong with either your Google Voice account or the Google Voice account of the person that you are calling.  In fact, if you don’t backup your data, something probably will go wrong. L )

Steven (at) GoogleVoiceSecrets.com

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Skype 101 - Costs and Benefits

Skype is a great service.  While it’s future path has seemed a bit uncertain lately, due to various ownership and IP issues, I bet that it will survive and hopefully even give Google Voice a bit of serious self-supporting competition.  If you’ve ever watched listened to any of Leo LaPorte’s fantastic podcasts at www.TWiT.tv or watched the live video feed at live.TWiT.tv (coming soon to a television near you), you know how great the audio and video quality of Skype calls can be.  (Feel free to eMail Leo@TWiT.tv and encourage him to have someone from www.GoogleVoiceSecrets.com on This Week in Google and/or This Week in Tech.J)

Skype is VOIP, so the quality is subject to network issues and especially the quality of the connection at both ends.  On the other hand, most of my Skype-to-Skype calls sound noticeably better than regular, hard-wired, landline calls.

So why am I writing about Skype here?

(1) I added a comment to an earlier article of mine, pointing out the benefit of being able to use Google Voice with Gizmo5 in order to be able to make free phone calls from Wi-Fi enabled airplanes:
http://www.googlevoicesecrets.com/make-and-receive-google-voice-calls-directly

(2) Bruce Wagner pointed out that Oprah made a Skype call from a Virgin America flight earlier this year:
http://www.virginamerica.com/va/press/2009/May/Virgin_America_First_Airline_to_Offer_Fleetwide_WiFi.html

(3) I replied with a comparison of Oprah’s impressive, flashy video call and what most of us really would like as our next step up in connectivity.

That reply started to include a detailed breakdown of the pluses, minuses and costs of using Skype that got to be longer than my original reply itself and seemed like it might be of general interest to more readers that just the ones that drill down into the comments section of old articles, so I am posting it as a stand-alone article here.

To call real phones with Skype, you either need a (cancelable) subscription to Skype ($3 per month gets you voicemail and unlimited calling to the U.S. and Canada) or you will need to buy Skype Credit for outgoing calls to almost all countries worldwide.  The drawback with Skype Credit is that the smallest amount that you can buy is $10.  The unlimited outgoing calling portion of the subscription used to be known as SkypeOut and used to cost around $3 per month (without voicemail).  In order to receive calls from real phones, you will need to get an “online number”.  I think that that is a terrible name for the service – if your colleagues are online, they can already call you for free.  The purpose of an “online number” is to allow people that are offline to be able to call you, using regular phones.  An “online number” currently costs $60 per year and does NOT include voicemail!  (Two years ago, it was known as SkypeIn, cost $30 per year and did include voicemail!)

Why would you need voicemail on an outgoing calling system, but not on an incoming phone line?  It is available separately for your incoming line, for an extra charge ($20 per year).

For my business, all I needed was a nice sounding incoming business number with voicemail.  If I didn’t answer the call when it came in, I could call my customers back on my regular landlines.

Fortunately, there is a “Trick”.  Unfortunately, I’m not sure who’s “Tricking” who here.  J  Most places on Skype’s site which refer to buying an “online number” or voicemail have a link telling you that you can “Save with a subscription”.  What does that mean?

For $36 per year ($3 per month), you can unlimited calling to the U.S. and Canada and voicemail for an entire year.  You can also buy and “online number” for incoming calls for 50% off, which would work out to $30 per year.  All totaled, you’d have everything that you need to make and receive phone calls on your computer, including voicemail, for $66 per year.

This is comparable to what full-service customers of Skype have been paying for the past four years for unlimited incoming calls, with voicemail and unlimited outgoing calls to the U.S. and Canada.

My current complaint is that all I really want from them today is unlimited incoming calls and voicemail.  That used to cost me $30 per year.  Today, it would cost $80 per year, unless I knew the “trick” of getting a basic subscription, adding unlimited calling to the U.S. and Canada and bringing my actual cost down to $66 per year.

Of course, the subscription costs $3 per month, billed monthly.  There are also a number of “answering machine” add-on programs for Skype that will give you VoiceMail-like functionality, if your computer is turned all of the time (and all goes well).  Some are freeware and/or have freeware junior versions.  The one that I have the most experience with is PrettyMay, but I haven’t tried their paid version or upgraded their free version in over a year.  Hypothetically, you could sign up for a Skype subscription for $3, get an “online number” for $30 for a full year, cancel your Skype subscription (your Skype account and “online number” will continue to work just fine) and try out a third-party program as an alternative to Skype’s voicemail.  Your Net Cost?  As little as $33 per year.  Maybe that’s the real “Trick”, but it’s also a compromise.

$66 per year was an unbelievable deal before MagicJack came along offering phone service for $40 for the first year and $20 for each year after that (assuming that their prices stay steady and that they stay in business).  Bruce Wagner is the expert on all things MagicJack and I’m hoping that he’ll write up an overview of MagicJack for us sometime soon.  (Bruce was also the first person to tell me about Skype, GrandCentral and a number of other telephony services.  He has his experts that he talks to, but he is my expert.  You can read Bruce’s insights into every subject under the sun (and then some) at http://brucewagner.posterous.com/.)

www.GoogleVoiceSecrets.com needs to do another article discussing the specialized hardware that you may want to buy to use with Skype or Gizmo5.  The most important single item that you can get is a basic wired headset with a boom microphone.  I find that the $7 ones from MicroCenter work just fine.  The next step up is an adapter to let you plug in a real telephone to your computer.  I have had a $60 one from D-Link for the past two years.  It’s great when it works, but I find that it’s software is very flakey.  Also, it’s Skype-only.  (I’m sure that this is only a software issue.)  There are also stand-alone Skype phones that work with Wi-Fi connections.  Now that Gizmo5 is a part of Google, I’m sure that most hardware manufacturers will be making sure that their devices are compatible with both Skype and Gizmo5.  I’ve even seen drivers for sale that will let you use your MagicJack hardware with Skype and Gizmo5.

Of course, all of that brings us back to MagicJack and three of its best points (over and above the price):


(1) The MagicJack hardware does allow you to plug in a “real phone” right out of the box.

(2) MagicJack is possibly the simplest system for non-techies to set up themselves.

(3) The sound quality on MagicJack is also very good (subject to the normal amount of VOIP related dropouts).  For households with a computer that’s turned on 24/7, MagicJack means that there’s probably no reason to ever go with Vonage or Comcast Digital Voice.  (I would love it if an organization like Consumer Reports really compared MagicJack, Vonage, Comcast Digital Voice, Skype, Gizmo5 and other major VOIP options under controlled conditions and publish the results for everyone to see.)


Steven (at) GoogleVoiceSecrets.com

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It's Official - Google Acquires Gizmo5!

After many months of heavy speculation, Google finally acquires Gizmo5 for a reported $30 million.  The two word description of Gizmo5 is “Another Skype”.  Of course, both services have their own plusses and minuses, but a lot like IM systems, the biggest one is probably who can you call for free on each network and who is on the other one.  (A few years ago, eBay paid $1.4 billion for Skype, without the IP for a key underlying technology.  That’s almost 50 times as much as Google paid for Gizmo5.)

This means that, as explained in our article from just a few days ago http://www.googlevoicesecrets.com/make-and-receive-google-voice-calls-directly, you can now use Google Voice as your telephony control system and Google’s Gizmo5 as one of your real telephones in real phone conversations!

The timing of that article was purely coincidental.  This was one of the hundred or so articles that we have had sitting on our to-be-written list since June.  If you are a decent writer with some free time, but don’t know what to write about, please contact us for some article ideas that we’d love to see on www.GoogleVoiceSecrets.com.  The techie stuff has already been done.  The hard part – putting it into plain English – is what’s holding us back.

This acquisition seemed like a logical thing ever since Google acquired GrandCentral back in 2007, partially because it would help fill in a gap in their services and partially because GrandCentral had already been working quite well with Gizmo5 since the beginning.  But would it really happen?

Up until very recently, Skype was reportedly in talks to acquire Gizmo5 themselves.  They could have used the Gizmo5 backbone as a replacement for the IP still owned by Skype’s founders.  Now that eBay has sold off most of Skype to a group that includes Skype’s founders, they really had no direct use Gizmo5, except possibly taking them off the market in order to make it that much harder for another company to come along and become a competitor.  In terms of perceived market-share, if Skype was Microsoft, Gizmo5 was Apple and Yahoo Voice (and others) were Linux.  (This isn’t a statement on the actual market share of any of these systems or a comment on the perceived usability of any of these systems.)

Well, Skype didn’t need them and I think that it’s a good thing that they didn’t waste money trying to crush a competitor.

More importantly, it’s great that Google got off the fence and acquired this missing link.  (One wonders if they would have held out for a few more months if they could have purchased all of Yahoo, including Yahoo Voice, for less than $30 million, but better a good deal now than gambling on a better deal later.  J  )

Finally, here’s a bit of Good News and Bad News:

The Good News – While we haven’t had enough time to play around with Gizmo5 enough to confirm this, it appears that Gizmo5 makes it easy to switch between accounts.  It might even allow you to be logged into more than one account at the same time, on the same computer.  If that’s true, that would be a huge advantage over Skype.  (I still have two paid accounts on Skype (with nice sounding phone numbers for separate businesses).  Since I am actually paying for them, it is exceptionally annoying to have to log out of one account, just to check on the other one.)  Of course, even if this is true today, it seems to be Google’s policy to try to lock down each person to a single account for everything.

The Bad News – Since the official announcement, Gizmo5 is “suspending new signups” until it is re-launched under the Google brand name.  This sounds a lot like what happened to GrandCentral in July of 2007 and it was almost two years before new people could sign up for Google Voice after that.  (I doubt that it will take that long this time – the feature set seems complete, but Google will no doubt want to tweak it a bit and link it to your Google Account(s?).  Likewise, Gizmo5 was able to handle it’s old growth rate, but it will probably have to do some preparation in order to scale up as fast as it will need to as Google latest offering.)

Steven (at) GoogleVoiceSecrets.com

References:

The essential facts about Gizmo5 for readers of www.GoogleVoiceSecrets.com from November 10th, 2009:
http://www.googlevoicesecrets.com/make-and-receive-google-voice-calls-directly

Michael Arrington’s TechCrunch’s scoop of the story on November 9th, 2009:
http://www.techcrunch.com/2009/11/09/exclusive-google-has-acquired-gizmo5/

CNET’s coverage of the official announcement on November 12th, 2009:
http://news.cnet.com/8301-30684_3-10397006-265.html

The official announcement by Wesley Chan and Craig Walker, cofounders of GrandCentral and now Group Product Managers for Google Voice:
http://googlevoiceblog.blogspot.com/2009/11/google-welcomes-gizmo5.html

The official Gizmo5 site:
www.Gizmo5.com now takes you to www.google.com/gizmo5/

More about Yahoo Voice:
http://voice.yahoo.jajah.com/home/index.castle

As long as I mentioned having still having two Skype numbers for two of my businesses above, I probably should include a shameless plug for them here.  For expert software development, specializing in Microsoft technologies, database design and user interface issues, check out:
www.Compuvision.Info

For expert help in the process of implementing a Lean Manufacturing system, including a really good PFEP database which is at the heart of any Lean Manufacturing system, check out:
www.PFEP.Info

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How to Back up ALL of your Gmail - Automatically - Just in Case

In my last article here, I explained how IMPORTANT it is to:

>> Back up all of your data contained within your Google / Gmail account, and...

>> Have a "Front End" for your Own email address and your Own telephone number...

......Just In Case..... anything were to happen to your Google Account.

In my last article (on http://brucewagner.posterous.com ), I described
how to create an external email account on GoDaddy, and then receive
all of your incoming email -- through it -- into your Gmail account.
And how to send all email from within your Gmail account -- out
through your GoDaddy email account.

Well, here's a simple way to set things up to AUTOMATICALLY backup all
of your actual email:

(1) Create that email account on GoDaddy (i.e. in my case, it's
called email@brucewagner.com ).

(2) Set up your Gmail account to SEND mail out using GoDaddy's SMTP
server (see my last article for instructions).

(3) Set up your Gmail account to RECEIVE mail via POP3 from that
same GoDaddy email account..., (but to NOT delete messages from the
GoDaddy account as they are retrieved).

(4) Set up "email forwarding accounts" for one -- or as many email
addresses as you want -- to forward TO email@brucewagner.com ( for
example, I have bruce@brucewagner.com set up to FORWARD to
email@brucewagner.com .... and I also have contact@bredmedia.com
set up to FORWARD to email@brucewagner.com )

(5) Finally, create a NEW Gmail account.... strictly for the
purpose of back-up. (Try not to tie it to your original account in
any way. Don't use the same mobile number to verify it, etc.) Set
that Gmail account to retrieve all email from that SAME GoDaddy email
account (email@brucewagner.com in my case), (but to NOT delete
messages from the GoDaddy account as they are retrieved).

(6) Once a week, or once a month..... Log in to your GoDaddy
email account (at http://email.brucewagner.com in my case) and DELETE
ALL of your email. This will prevent your GoDaddy mailbox from
becoming full. (You normally get 1GB of storage for free.)

NOW, ALL of your email will also be backed up on your ALTERNATE BACKUP
Gmail account.... Just in case anything were to happen to your main
Gmail / Google Account. The most recent 1GB will be in your GoDaddy
account. And the most recent 7GB will be in your Alternate Backup
Gmail account....

And, once it's set up... it's totally automatic.

Cool, eh?

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Posted by Bruce Wagner 

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Make and receive Google Voice calls directly from/on your computer!

I’m a big believer in old-fashioned phone technology.  Whenever possible, I want my calls to be to and from landlines using wired phones.  Likewise, I don’t want to carry on a serious conversation on a speakerphone.  One of the things that I like best about Google Voice is that my phone calls ultimately end up on my real phones.

Most of the time, this is great, but sometimes we are already using our computer and we’d just like to be able to use it as a phone as well.  (Maybe you are using a laptop computer and have a Wi-Fi connection to the internet, but no cellular phone reception.)  “That’s what Skype is for.”  True, but tying your Skype account to your Google Voice account requires you to buy a SkypeIn account.  (i.e. a real phone number for between $24 and $60 per year.)  There is a better answer:

Gizmo

Gizmo is a lot like Skype.  (I’ll leave it for someone else with the time and interested to do a good compare and contrast review of both services.)  Gizmo, like Skype, requires you to install a small program that connects to the internet and uses your computer’s microphone and speakers in order to become a telephone.  The critical difference is that Gizmo gives you a SIP number.  While a SIP number is not a regular phone number that can be directly dialed, it is a telephone industry standard for connecting telephony devices.  The way that that helps us here is that Google Voice will allow you to use your Gizmo number as one the phones on your account.  (Unfortunately, not the only phone on your account, but that probably has a lot to do with their current FCC controversies.)

There are other good reasons why you may want to add Gizmo to your Google Voice Account.  Maybe you don’t have a cellular phone, but take your NetBook everywhere that you go.  Maybe you don’t like using up your cellular phone minutes when you don’t have to.  You want to keep using your Google Voice account, even when traveling outside the U.S.  You might like some of Gizmo’s other features.  (Please feel encouraged to add your reasons to the comments at the end of this article.)

How to add Gizmo to your Google Voice account:

First, go to the official Gizmo site www.Gizmo5.com, then download and install the Gizmo client for your computer.  (They have versions for Windows, Mac, Linux, Nokia Tablets and other mobile devices.)  The installation process will take you through setting up a free account and assigning you a free SIP number.)

Second, tell Google Voice that you are adding another phone to your account.  Choose “Gizmo” as the phone type and enter your SIP number.  (Gizmo: Adding a Gizmo number (from Google Voice Help))

You’re ready to go!

Steven (at) GoogleVoiceSecrets.com

Here’s an extra credit question for the readers that I am wondering about – if you already have a SIP number that you are using with something else (like Asterisk, the open-source PBX), can you tell Google Voice that it is a “Gizmo” phone and have it work the way that you’d want it to?

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My outgoing email is being BLOCKED by my own gmail account for no reason, and with no explanation!

This is a CRITICAL problem....

If Google / Gmail's anti-spam robots mistakenly target YOU at any
point.... You may suddenly find your own Google / Gmail account
suspended...

You may find yourself LOCKED OUT of your own Email, Gmail Contacts,
Google Calendar, Google Docs documents, Google Voice, even your own
Google Voice TELEPHONE NUMBER.... among all the other Google
services... Feedburner, the list goes on and on and on...

Good Luck fighting with Google to get it back!

I know about this because it has happened to me..... TWICE now....

At first I've been very hesitant of going back to Google.... and
relying on Google for services.... especially my TELEPHONE NUMBER
(Google Voice), my Contacts, (Gmail), Email, Docs, Calendar, etc...

But....

I think I Found a Solution!

(1) Get your own domain name ( like, YourOwnName.com ) at
GoDaddy.com Note that GoDaddy has excellent support. You can call
480-505-8877 any time 24 hours a day and they will talk you through
any of these steps over the phone.

(2) Set up a free email account (comes with your dot-com domain
registration) at GoDaddy.

(3) Configure Gmail to send outgong email as you@yourownname.com (
See Settings-->Accounts and Import-->Send Mail As )

(4) Select the option to send mail out through your OWN "smtp
server" rather than Gmail's server....

(5) Enter the SMTP Server as: smtpout.secureserver.net

(6) Enter the Username as: email@yourownname.com ( whatever
email account you created on YourOwnDomain.com on GoDaddy.com in step
2 above )

(7) Enter the Password: ( the same password you selected when you
created the email account on GoDaddy.com )

(8) Select Port: 465

(9) Select "Always Use SSL" to ON ( checkmark the box )

(10) Click "Save".

Now, whenever you send mail FROM you@yourownname.com (from within
Gmail), your outgoing email will go through GoDadddy's email servers
(smtp servers) instead of Gmail's servers... And that means that
Gmail CAN NOT block your outgoing email...

This means that Google / Gmail's overzealous anti-spam robots can not
target you and block your outgoing email.... which could lead to your
Gmail / Google account being suspended...

Some other side benefits include: The recipients of your email will
never get your Gmail address in the headers of the email you send.
They will only get your professional you@yourownname.com email
address.

You can also set up as many alias email addresses as you want on
GoDaddy.com.... (for different businesses, for example)... all
forwarding to your email@yourownname.com GoDaddy email account. Then,
use POP3 to import them all into your Gmail account. ( See:
Settings-->Accounts and Import-->Check Mail Using POP3 )

For example, I have many GoDaddy Email FORWARDING accounts (for
example, one is called contact@bredmedia.com) each of which FORWARDS
to email@brucewagner.com (my single GoDaddy email account). Then, my
Gmail account retrieves all email from that account via POP3.

With this configuration, Google could lock me out of my account at any
time, and I would still be able to access all of my email at
GoDaddy.com instantly.

Note that I do something very similar with my telephone number. See
my other article about how you can go to Best Buy and buy a MagicJack,
pay $10 extra for an amazing vanity number (mine is 646-368-0000),
then call-forward that number to your Google Voice number..... and
simply put that MagicJack in a drawer..... This gives Google NO
CONTROL over your actual phone number... Only you and MagicJack
control your phone number. (You can even use the Number Portability
Act to transfer that number to another phone company in the future if
you ever decide to.)

Google never controls my actual email address, bruce@brucewagner.com

Google never controls my actual telephone number, 646-368-0000

BOTTOM LINE: At this point, Google's services are irresistible.
However, I recommend using them only with the following two
prerequisites.

First, back up all of your data at least weekly, on your own computer
hard drive. This includes your Gmail Contacts addressbook, your
Google Calendars, your Google Docs, etc... everything.

Second, you must always use a "front end" with Google -- which you
publish, and which only YOU control. This means, use your own email
address (hosted at godadddy and forwarded or POP3'ed into Gmail, for
example)... And use your own telephone number (a magicjack number
forwarded to Google Voice, for example).

Questions, feel free to ask in the comments below.... Or call or
email me. ( You have all my contact details within this article. :)

Bruce

http://brucewagner.com

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Posted by Bruce Wagner 

Comments [3]

Some Phones Cannot Call My Google Voice Number! Help!

I found a GREAT SOLUTION to this problem...

Finally....

(1) Go to Best Buy and buy a MagicJack.
(2) Pay $10 extra for a "vanity number" when registering it, if you
want to. (It's well worth it!)
(3) Activate the call-forwarding feature and FORWARD your new
magicjack number to your Google Voice number.
(4) Unplug your magicjack and put it away in a drawer.
(5) Give out your new vanity magicjack number to everyone!

NOW, .....

(A) Everyone can call your number.... because calls are going to
your magicjack number.... then forwarding to your GV number....
(B) All calls still go into, and through, your Google Voice...
(C) Even if Google messes with your Google Account (i.e. their
anti-spam robots wrongly shut your account down!), you still control
YOUR main (advertised) number! You can redirect where calls go... on
magicjack.com with one click!

Optionally, buy a second magicjack to actually USE as your home
landline phone service (and have your GV ring on it as well)...

Magicjack service costs less than $1.60 per month and is EXCELLENT!

Bruce Wagner
http://brucewagner.com

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Change the GMail Account That Your Google Voice Phone Number is Associated With!!!

It seems like only yesterday that I posted my now classic article “Before You Set Up Your New Google Voice Account…”.  (It was actually three days ago.)  Well, not only did it inspire the first comment on Google Voice Secrets (ever), but it contained a real important tip that I wanted to highlight here.

I want to thank Justin Goldberg for his tip on how to change the GMail account that your Google Voice phone number is associated with!

The simple answer is you use the “Request to allow Google Voice account transfer” form.

Justin – Thank You Again!

Steven (at) GoogleVoiceSecrets.com

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Improve Your Address Book

Google Voice gives you a variety of ways to classify the phone numbers in your address book.  Currently the choices are Home, Work, Mobile, Home Fax, Work Fax, Pager and Other.  Unfortunately, sometimes that’s not enough.  You could use the Notes field for notes (try to look surprised J ) but with a lot of phone numbers it’s less than ideal to have too much separation on the screen between a phone number’s Call button and it’s description.

Here’s an alternative.  Google Voice ignores alphabetic and special characters in phone numbers.  Here’s an example of how you might use this feature for a someone who technically has three Home phone numbers and two Work phone numbers:

This is also a handy way to remind yourself of phone numbers that spell out cute things:

Thank You to Bruce Wagner for first pointing this one out to me!

Here’s something that I don’t really understand:  I assume that Home Fax and Work Fax are just there for the sake of completeness.  I don’t claim to be a fax expert but is it possible on some fax machines to receive a call (from Google Voice) and then transmit a fax when the machine at the other end answers?

 Steven (at) GoogleVoiceSecrets.com

 

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Google Voice - What's in it for Google?

This is an important thing to consider – Google Voice isn’t a charitable project.  As consumers, it’s important for us to know what Google is getting out of all of this and, if we are okay with those reasons, do our best to support them.

This article is good background information for at least a dozen other ones that we’d like to write about various decisions that Google has made about how Google Voice works.

What is Google’s real business?  It’s advertising.  No, it didn’t start out that way, but that’s what it is now.  Search, GMail.com, etc. are all ways that Google can display ads that they hope will be appealing to you.  Google only makes money when you click on one of the ads.  Here’s a simple explanation of how Google chooses which ads to display during a search:  Advertisers choose keywords that they are interested in.  These might be products that they carry.  They might be the name of competitors.  Along with the keywords, they set three maximums:  (1) how much they will pay for one click; (2) how much they will pay per day; (3) how much they will pay per month.  When I search for “Google Voice”, I see ads for My1Voice.com and Toktumi.com.  Let’s say that I have some money to put into this site and I want to advertise it.  I might be willing to pay $0.20 per click, up to $10 per day and up to $200 per month.  What if Toktumi is willing to pay $1.00 per click, up to $5000 per day and up to $150,000 per month.  On the other hand, what if My1Voice is willing to pay $0.10 per click, up to $100 per day and up to $3000 per month.

Google’s goal is to try to sell all of the ads that it can.  If successful, in this example they could make up to $153,200 per month from all three advertisers.  (Once an advertiser reaches their daily or monthly limit, their ads are put on hold until the next billing cycle.)

Let’s say that there’s a 5% chance that someone will click on my ad.  That means that if Google can run my ad 1000 times in one day, they will get 50 clicks and around $10 in revenue for that day.  What if Google runs the Toktumi ad 10,000 times in one day, but they only get 5 clicks.  They get $1 per click, but only $5 for the whole day even though they ran the ad ten times more often than my own ad.  On the other hand, what if they run the My1Voice ad 4000 times per day, but 25% of the people who saw it clicked on it.  They only get $0.10 per click, but 1000 clicks per day turns into $100 per day in revenue.

Based on those “click-through” rates, Google will run the My1Voice ad a lot more often than the other two, because they end up making more per day from that ad.  Likewise, my own cheap ad might be run more often than the $1-per-click one because a lot more people actually click on it.  For brick and mortar retailers, they have to do these same sort of calculations on the value of their shelf space when decideing between carrying a high-profit, slow-moving item and a low-margin, fast-moving one.  The My1Voice ad only really earns $0.10 per click, but that works out to $0.025 for every time that it’s run.  My ad really only earns $0.20 per click, but that works out $0.01 for every time that it’s run.  The expensive Toktumi ad only earns Google $0.0005 per run.

That’s the first level of advertising optimization that they could do.  The last time that I checked, I can only place ads based on keywords, but that doesn’t prevent Google from correlating click-through rates with past searches, keywords in your GMail and Google Docs and even who you’ve called with Google Voice.  (It would be very disturbing if Google made that information available to advertisers and I really doubt that they ever would, but that doesn’t mean that they can’t use it internally.)  You might be shocked to discover what can be inferred about a person, just from their past searches.  I’ll quote from Wikipedia’s description of the most notable example of this:

On August 4, 2006, AOL Research, headed by Dr. Abdur Chowdhury, released a compressed text file on one of its websites containing twenty million search keywords for over 650,000 users over a 3-month period, intended for research purposes.  AOL pulled the file from public access by the 7th, but not before it h ad been mirrored and distributed on the Internet.

While none of the records on the file are personally identifiable per se, certain keywords contain personally identifiable information by means of the user typing in their own name (ego-searching), as well as their address, social security number or by other means.  Each user is identified on this list by a unique sequential key, which enables the compilation of a user's search history.  The New York Times was able to locate an individual from the released and anonymized search records by cross referencing them with phonebook listings.  Consequently, the ethical implications of using this data for research are under debate.

AOL acknowledged it was a mistake and removed the data, although the files can still be downloaded from mirror sites.  Additionally, several searchable databases of the report also exist on the internet.

 

All things considered, I’m glad that the AOL experiment happened, because very few people were able to see how someone could “connect the dots” before then.  Just imagine what would have happened if Google released this type of data.  (Again, I believe that Google understands that it would doom it’s business if it did something like this.)  Here are three really good sources for more information about all of this:

A Face Is Exposed for AOL Searcher No. 4417749
http://www.nytimes.com/2006/08/09/technology/09aol.html

AOL search data scandal
http://en.wikipedia.org/wiki/AOL_search_data_scandal

Google Tests Using Your Search Data to Tailor Ads to You
http://bits.blogs.nytimes.com/2008/06/26/google-tests-using-your-search-data-to-tailor-ads-to-you/

Back to the original question – What’s in it for Google?  Simply put, if they can do a better job of what ads you personally are more likely to click on and weight their ad display algorithm accordingly, they will earn more money each day.  The reality is is that Google has the potential of selling a lot more ads each day that they actually do.  As an advertising business, their goal is to sell 100% of their ad inventory every day.  I think most of us are okay with the small column of “sponsored links” on the right-hand side of our Google Search results screen and occasionally even find those “sponsored links” more desirable than some of the “organic results” that Google is presenting us with.  Imagine a time when the “sponsored links” are actually what we want 25% of the time?

One way that Google can to a better job of making these “sponsored links” more relevant to us is by looking at our past history as well as the keywords that we were searching for.  Even if we don’t in any way “log in” to Google, they still are able to correlate repeated requests from the same machine and/or IP address.  For public machines at the library or an internet café, this isn’t really helping them.  On the other hand, for our personal machines at home and at work, this can help them out quite a bit.  Many of us have security programs that delete tracking cookies periodically and have IP addresses that change occasionally, so Google might see our machine as “new” every week or so.  The real answer for Google is to get us each to log into Google whenever we are on the internet.  They give us a large number of wonderful incentives to do so:  an iGoogle customized start page, free GMail, free Google Docs, a very useful toolbar that will even let you use all of your own bookmarks on any machine that you are on and now Google Voice.  (Like most people, I love some of these and don’t use most of the others.)  From a revenue point-of-view, one of the major goals of all of these free services is the same:  getting you to log in each time that you are on the internet so that Google knows that it’s you and can build up a multi-year profile of you.  (A milder piece of information for them to track would be how much more (or less) likely are you to click on ads with certain keywords in them.  Free, Baseball, Republican, Democrat, Cleaning, Automobile, etc.  Multiplying this factor by the general click-through rate of the ads that it can display on a given page will help Google sell more ads.  (It also means that we are more likely to see ads that are appealing to us which, if truthful and accurate, is better than seeing ads for things that I just don’t care about.))

Google Voice is one more way that Google can get us to log in everywhere, every time.  Before Google Voice, I made a point of NOT logging into Google.  With Google Voice, they got me.

What does this article lead into?

1 – Why Google really, really, really wants us to just have one Google Voice account.

2 – An article about how one Google Voice account can work for most people.

3 – An article about many legitimate reasons for having multiple Google Voice accounts (and how Google can still profitably do this and achieve their advertising goals).

4 – When The Bit Hits The Fan – Some of the horror stories that I have heard from people who became too dependent Google services, who then ended up locked out of their accounts.  (This was probably because of anti-spam filtering in GMail.  This is not a Big Brother article.)

5 – Alternatives to Google Voice.  (Microsoft (Bing) could offer a similar service for free, for the same reasons that Google can offer Google Voice for free.  I believe that anyone else will need to charge for it.)

6 – Some wonderful articles about the power of cross-referencing information, that are probably better off written by someone with better writing skills.  (I think that we should all be aware of what could be done with this sort of information, but we should also all be aware that almost everyone has occasional oddities in their history and Big Brother doesn’t have the resources to round up everyone who ever searched for information on poisons, illegal drugs, prostitution, tax loopholes, how to beat a speeding ticket, etc.)

7 – At some point, time permitting, I’ll be looking into Google Voice competitors like My1Voice and Toktumi.  I’d also like to do some compare and contrast articles that cover other VOIP and telephony services like Skype, MagicJack, Gizmo, Jangl (if they are still around), Bueno, etc. and how these services can work with Google Voice to give us more functionality.

As always, please feel strongly encouraged to comment on any of the articles, as well as eMailing me any new stand-alone articles that you’d like published here.  I really do want this site to eventually have a dozen main contributors that can post articles without going through me.  You could be one of them!

Steven (at) GoogleVoiceSecrets.com

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