Skype 101 - Costs and Benefits

Skype is a great service.  While it’s future path has seemed a bit uncertain lately, due to various ownership and IP issues, I bet that it will survive and hopefully even give Google Voice a bit of serious self-supporting competition.  If you’ve ever watched listened to any of Leo LaPorte’s fantastic podcasts at www.TWiT.tv or watched the live video feed at live.TWiT.tv (coming soon to a television near you), you know how great the audio and video quality of Skype calls can be.  (Feel free to eMail Leo@TWiT.tv and encourage him to have someone from www.GoogleVoiceSecrets.com on This Week in Google and/or This Week in Tech.J)

Skype is VOIP, so the quality is subject to network issues and especially the quality of the connection at both ends.  On the other hand, most of my Skype-to-Skype calls sound noticeably better than regular, hard-wired, landline calls.

So why am I writing about Skype here?

(1) I added a comment to an earlier article of mine, pointing out the benefit of being able to use Google Voice with Gizmo5 in order to be able to make free phone calls from Wi-Fi enabled airplanes:
http://www.googlevoicesecrets.com/make-and-receive-google-voice-calls-directly

(2) Bruce Wagner pointed out that Oprah made a Skype call from a Virgin America flight earlier this year:
http://www.virginamerica.com/va/press/2009/May/Virgin_America_First_Airline_to_Offer_Fleetwide_WiFi.html

(3) I replied with a comparison of Oprah’s impressive, flashy video call and what most of us really would like as our next step up in connectivity.

That reply started to include a detailed breakdown of the pluses, minuses and costs of using Skype that got to be longer than my original reply itself and seemed like it might be of general interest to more readers that just the ones that drill down into the comments section of old articles, so I am posting it as a stand-alone article here.

To call real phones with Skype, you either need a (cancelable) subscription to Skype ($3 per month gets you voicemail and unlimited calling to the U.S. and Canada) or you will need to buy Skype Credit for outgoing calls to almost all countries worldwide.  The drawback with Skype Credit is that the smallest amount that you can buy is $10.  The unlimited outgoing calling portion of the subscription used to be known as SkypeOut and used to cost around $3 per month (without voicemail).  In order to receive calls from real phones, you will need to get an “online number”.  I think that that is a terrible name for the service – if your colleagues are online, they can already call you for free.  The purpose of an “online number” is to allow people that are offline to be able to call you, using regular phones.  An “online number” currently costs $60 per year and does NOT include voicemail!  (Two years ago, it was known as SkypeIn, cost $30 per year and did include voicemail!)

Why would you need voicemail on an outgoing calling system, but not on an incoming phone line?  It is available separately for your incoming line, for an extra charge ($20 per year).

For my business, all I needed was a nice sounding incoming business number with voicemail.  If I didn’t answer the call when it came in, I could call my customers back on my regular landlines.

Fortunately, there is a “Trick”.  Unfortunately, I’m not sure who’s “Tricking” who here.  J  Most places on Skype’s site which refer to buying an “online number” or voicemail have a link telling you that you can “Save with a subscription”.  What does that mean?

For $36 per year ($3 per month), you can unlimited calling to the U.S. and Canada and voicemail for an entire year.  You can also buy and “online number” for incoming calls for 50% off, which would work out to $30 per year.  All totaled, you’d have everything that you need to make and receive phone calls on your computer, including voicemail, for $66 per year.

This is comparable to what full-service customers of Skype have been paying for the past four years for unlimited incoming calls, with voicemail and unlimited outgoing calls to the U.S. and Canada.

My current complaint is that all I really want from them today is unlimited incoming calls and voicemail.  That used to cost me $30 per year.  Today, it would cost $80 per year, unless I knew the “trick” of getting a basic subscription, adding unlimited calling to the U.S. and Canada and bringing my actual cost down to $66 per year.

Of course, the subscription costs $3 per month, billed monthly.  There are also a number of “answering machine” add-on programs for Skype that will give you VoiceMail-like functionality, if your computer is turned all of the time (and all goes well).  Some are freeware and/or have freeware junior versions.  The one that I have the most experience with is PrettyMay, but I haven’t tried their paid version or upgraded their free version in over a year.  Hypothetically, you could sign up for a Skype subscription for $3, get an “online number” for $30 for a full year, cancel your Skype subscription (your Skype account and “online number” will continue to work just fine) and try out a third-party program as an alternative to Skype’s voicemail.  Your Net Cost?  As little as $33 per year.  Maybe that’s the real “Trick”, but it’s also a compromise.

$66 per year was an unbelievable deal before MagicJack came along offering phone service for $40 for the first year and $20 for each year after that (assuming that their prices stay steady and that they stay in business).  Bruce Wagner is the expert on all things MagicJack and I’m hoping that he’ll write up an overview of MagicJack for us sometime soon.  (Bruce was also the first person to tell me about Skype, GrandCentral and a number of other telephony services.  He has his experts that he talks to, but he is my expert.  You can read Bruce’s insights into every subject under the sun (and then some) at http://brucewagner.posterous.com/.)

www.GoogleVoiceSecrets.com needs to do another article discussing the specialized hardware that you may want to buy to use with Skype or Gizmo5.  The most important single item that you can get is a basic wired headset with a boom microphone.  I find that the $7 ones from MicroCenter work just fine.  The next step up is an adapter to let you plug in a real telephone to your computer.  I have had a $60 one from D-Link for the past two years.  It’s great when it works, but I find that it’s software is very flakey.  Also, it’s Skype-only.  (I’m sure that this is only a software issue.)  There are also stand-alone Skype phones that work with Wi-Fi connections.  Now that Gizmo5 is a part of Google, I’m sure that most hardware manufacturers will be making sure that their devices are compatible with both Skype and Gizmo5.  I’ve even seen drivers for sale that will let you use your MagicJack hardware with Skype and Gizmo5.

Of course, all of that brings us back to MagicJack and three of its best points (over and above the price):


(1) The MagicJack hardware does allow you to plug in a “real phone” right out of the box.

(2) MagicJack is possibly the simplest system for non-techies to set up themselves.

(3) The sound quality on MagicJack is also very good (subject to the normal amount of VOIP related dropouts).  For households with a computer that’s turned on 24/7, MagicJack means that there’s probably no reason to ever go with Vonage or Comcast Digital Voice.  (I would love it if an organization like Consumer Reports really compared MagicJack, Vonage, Comcast Digital Voice, Skype, Gizmo5 and other major VOIP options under controlled conditions and publish the results for everyone to see.)


Steven (at) GoogleVoiceSecrets.com

My outgoing email is being BLOCKED by my own gmail account for no reason, and with no explanation!

This is a CRITICAL problem....

If Google / Gmail's anti-spam robots mistakenly target YOU at any
point.... You may suddenly find your own Google / Gmail account
suspended...

You may find yourself LOCKED OUT of your own Email, Gmail Contacts,
Google Calendar, Google Docs documents, Google Voice, even your own
Google Voice TELEPHONE NUMBER.... among all the other Google
services... Feedburner, the list goes on and on and on...

Good Luck fighting with Google to get it back!

I know about this because it has happened to me..... TWICE now....

At first I've been very hesitant of going back to Google.... and
relying on Google for services.... especially my TELEPHONE NUMBER
(Google Voice), my Contacts, (Gmail), Email, Docs, Calendar, etc...

But....

I think I Found a Solution!

(1) Get your own domain name ( like, YourOwnName.com ) at
GoDaddy.com Note that GoDaddy has excellent support. You can call
480-505-8877 any time 24 hours a day and they will talk you through
any of these steps over the phone.

(2) Set up a free email account (comes with your dot-com domain
registration) at GoDaddy.

(3) Configure Gmail to send outgong email as you@yourownname.com (
See Settings-->Accounts and Import-->Send Mail As )

(4) Select the option to send mail out through your OWN "smtp
server" rather than Gmail's server....

(5) Enter the SMTP Server as: smtpout.secureserver.net

(6) Enter the Username as: email@yourownname.com ( whatever
email account you created on YourOwnDomain.com on GoDaddy.com in step
2 above )

(7) Enter the Password: ( the same password you selected when you
created the email account on GoDaddy.com )

(8) Select Port: 465

(9) Select "Always Use SSL" to ON ( checkmark the box )

(10) Click "Save".

Now, whenever you send mail FROM you@yourownname.com (from within
Gmail), your outgoing email will go through GoDadddy's email servers
(smtp servers) instead of Gmail's servers... And that means that
Gmail CAN NOT block your outgoing email...

This means that Google / Gmail's overzealous anti-spam robots can not
target you and block your outgoing email.... which could lead to your
Gmail / Google account being suspended...

Some other side benefits include: The recipients of your email will
never get your Gmail address in the headers of the email you send.
They will only get your professional you@yourownname.com email
address.

You can also set up as many alias email addresses as you want on
GoDaddy.com.... (for different businesses, for example)... all
forwarding to your email@yourownname.com GoDaddy email account. Then,
use POP3 to import them all into your Gmail account. ( See:
Settings-->Accounts and Import-->Check Mail Using POP3 )

For example, I have many GoDaddy Email FORWARDING accounts (for
example, one is called contact@bredmedia.com) each of which FORWARDS
to email@brucewagner.com (my single GoDaddy email account). Then, my
Gmail account retrieves all email from that account via POP3.

With this configuration, Google could lock me out of my account at any
time, and I would still be able to access all of my email at
GoDaddy.com instantly.

Note that I do something very similar with my telephone number. See
my other article about how you can go to Best Buy and buy a MagicJack,
pay $10 extra for an amazing vanity number (mine is 646-368-0000),
then call-forward that number to your Google Voice number..... and
simply put that MagicJack in a drawer..... This gives Google NO
CONTROL over your actual phone number... Only you and MagicJack
control your phone number. (You can even use the Number Portability
Act to transfer that number to another phone company in the future if
you ever decide to.)

Google never controls my actual email address, bruce@brucewagner.com

Google never controls my actual telephone number, 646-368-0000

BOTTOM LINE: At this point, Google's services are irresistible.
However, I recommend using them only with the following two
prerequisites.

First, back up all of your data at least weekly, on your own computer
hard drive. This includes your Gmail Contacts addressbook, your
Google Calendars, your Google Docs, etc... everything.

Second, you must always use a "front end" with Google -- which you
publish, and which only YOU control. This means, use your own email
address (hosted at godadddy and forwarded or POP3'ed into Gmail, for
example)... And use your own telephone number (a magicjack number
forwarded to Google Voice, for example).

Questions, feel free to ask in the comments below.... Or call or
email me. ( You have all my contact details within this article. :)

Bruce

http://brucewagner.com